The Problems of Developing Wellness Tourism in China: From Supply Perspective

Deniz Kucukusta Seyidir, Vincent C.S. Heung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

16 Citations (Scopus)

Abstract

China offers many advantages for the wellness tourism sector. The country's natural resources and local culture are significant drivers of development in the sector, which is gaining increasing attention from investors and visitors. However, the development process needs to be configured well to overcome the structural and operational challenges it faces. Hence, the study reported here examined the possible challenges faced by the wellness tourism sector in China and gathered potential solutions from wellness tourism experts, including professionals working in the tourism, health, and education industries. The results indicate that a lack of trained personnel, insufficient cooperation between key players, and a lack of facilities and attractions are the major obstacles to sectorial development. The experts surveyed proposed that these obstacles could be overcome by government support, promotional activities, and personnel training. The implications of these findings and directions for future research are discussed.
Original languageEnglish
Pages (from-to)146-158
Number of pages13
JournalJournal of China Tourism Research
Volume8
Issue number2
DOIs
Publication statusPublished - 1 Jan 2012

Keywords

  • China
  • problems
  • solutions
  • Wellness tourism

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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