Abstract
The objective of this study was to investigate the competitiveness of seven overseas honeymoon destinations among potential Korean tourists, and the positioning among them. The main analytical techniques used were multidimensional scaling and correspondence analyses. Results included a variety of information on image similarity, strengths, and ideals of destinations among seven sites, as well as the relationships of major sociodemographic and tourism variables to the sites. The results provide significant insights for a more effective approach to the market positioning of competing places for a honeymoon trip.
Original language | English |
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Pages (from-to) | 887-904 |
Number of pages | 18 |
Journal | Annals of Tourism Research |
Volume | 32 |
Issue number | 4 |
DOIs | |
Publication status | Published - 1 Oct 2005 |
Externally published | Yes |
Keywords
- Honeymoon
- Multidimensional scaling
- Positioning
ASJC Scopus subject areas
- Development
- Tourism, Leisure and Hospitality Management