The positioning of overseas honeymoon destinations

Seong Seop Kim, Jerome Agrusa

Research output: Journal article publicationJournal articleAcademic researchpeer-review

57 Citations (Scopus)

Abstract

The objective of this study was to investigate the competitiveness of seven overseas honeymoon destinations among potential Korean tourists, and the positioning among them. The main analytical techniques used were multidimensional scaling and correspondence analyses. Results included a variety of information on image similarity, strengths, and ideals of destinations among seven sites, as well as the relationships of major sociodemographic and tourism variables to the sites. The results provide significant insights for a more effective approach to the market positioning of competing places for a honeymoon trip.
Original languageEnglish
Pages (from-to)887-904
Number of pages18
JournalAnnals of Tourism Research
Volume32
Issue number4
DOIs
Publication statusPublished - 1 Oct 2005
Externally publishedYes

Keywords

  • Honeymoon
  • Multidimensional scaling
  • Positioning

ASJC Scopus subject areas

  • Development
  • Tourism, Leisure and Hospitality Management

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