Abstract
This study investigates university students' perceptions of the risks associated with traveling to different regions of China and examines the effects of five risk factors (criminal, health, political, terrorism, and disaster) on their overall perceptions of risk in the region. Furthermore, the relationship between overall perceived risk and intention to visit the region is explored. The results reveal that different types of risk factors are associated with different parts of China. University students consider western China to be the riskiest travel destination of the four economic regions in the country.
| Original language | English |
|---|---|
| Pages (from-to) | 62-84 |
| Number of pages | 23 |
| Journal | Journal of China Tourism Research |
| Volume | 7 |
| Issue number | 1 |
| DOIs | |
| Publication status | Published - 1 Jan 2011 |
Keywords
- China
- Perceived risk
- Students
- Tourism
ASJC Scopus subject areas
- Cultural Studies
- Language and Linguistics
- Linguistics and Language
- Tourism, Leisure and Hospitality Management
