The perceived destination image of Hong Kong on Ctrip.com

Yiu Chung Leung, Chun Hung Roberts Law, Hee Andy Lee

Research output: Journal article publicationJournal articleAcademic researchpeer-review

62 Citations (Scopus)

Abstract

This study examines the perceived destination image of Hong Kong among visitors from mainland China, as revealed on the travel blog of Ctrip.com. Textual analysis and the overall evaluation scores of 2247 blog entries indicate that this image is positive in all aspects among these visitors. They are particularly impressed by the shopping experience, as both product quality and prices are considered competitive in Hong Kong. These visitors also evaluate overall food quality highly, although the high price of food and accommodation leads to the perception that Hong Kong is an expensive tourist destination. Managerial implications are discussed.
Original languageEnglish
Pages (from-to)124-140
Number of pages17
JournalInternational Journal of Tourism Research
Volume13
Issue number2
DOIs
Publication statusPublished - 1 Mar 2011

Keywords

  • Destination image
  • Hong Kong
  • Mainland China
  • Online reviews

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation

Cite this