The perceived destination image of hong kong as revealed in the travel blogs of mainland chinese tourists

Chun Hung Roberts Law, Shannon Cheung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

46 Citations (Scopus)


This study investigated travel blogs as a manifestation of the travel experience, along with the destination image of Hong Kong from the perspective of tourists from mainland China. Recently published blog entries were selected and analyzed using content analysis. Empirical results indicated that the overall perceived destination image of Hong Kong was positive, with particular strengths in transportation, the harbor, and outlying islands. The major weaknesses of Hong Kong as a travel destination were the price of meals outside hotels, rooms in five-star hotels, and the quality of cosmetics and skincare products. This article has implications for policymakers and practitioners with regard to making use of travel blogs to gather authentic visitor comments on Hong Kong.
Original languageEnglish
Pages (from-to)303-327
Number of pages25
JournalInternational Journal of Hospitality and Tourism Administration
Issue number4
Publication statusPublished - 1 Oct 2010


  • Chinese visitors
  • Hong kong
  • Travel blogs

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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