Abstract
We propose that exposure to an indulgent food scent can reduce consumer consumption of indulgent food. Different from previous research focused on the physiological response such as satiation, we argue that this effect occurs as exposure to an indulgent scent activate consumer concerns about diet.
Original language | English |
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Publication status | Published - Oct 2019 |
Event | Association for Consumer Research (ACR). North American Conference - Duration: 1 Jan 2014 → … |
Conference
Conference | Association for Consumer Research (ACR). North American Conference |
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Period | 1/01/14 → … |