The Paradoxical Consequence of Indulgent Food Smells

Bo Youn Chae; Sangsuk Yoon; Ernest Baskin; Rui (Juliet) Zhu

The Paradoxical Consequence of Indulgent Food Smells

Bo Youn Chae, Sangsuk Yoon, Ernest Baskin, Rui (Juliet) Zhu

Department of Management and Marketing

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Abstract

We propose that exposure to an indulgent food scent can reduce consumer consumption of indulgent food. Different from previous research focused on the physiological response such as satiation, we argue that this effect occurs as exposure to an indulgent scent activate consumer concerns about diet.

Original language	English
Publication status	Published - Oct 2019
Event	Association for Consumer Research (ACR). North American Conference - Duration: 1 Jan 2014 → …

Conference

Conference	Association for Consumer Research (ACR). North American Conference
Period	1/01/14 → …

Cite this

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title = "The Paradoxical Consequence of Indulgent Food Smells",

abstract = "We propose that exposure to an indulgent food scent can reduce consumer consumption of indulgent food. Different from previous research focused on the physiological response such as satiation, we argue that this effect occurs as exposure to an indulgent scent activate consumer concerns about diet. ",

author = "Chae, {Bo Youn} and Sangsuk Yoon and Ernest Baskin and Zhu, {Rui (Juliet)}",

year = "2019",

month = oct,

language = "English",

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The Paradoxical Consequence of Indulgent Food Smells. / Chae, Bo Youn; Yoon, Sangsuk; Baskin, Ernest; Zhu, Rui (Juliet).

2019. Paper presented at Association for Consumer Research (ACR). North American Conference.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - The Paradoxical Consequence of Indulgent Food Smells

AU - Chae, Bo Youn

AU - Yoon, Sangsuk

AU - Baskin, Ernest

AU - Zhu, Rui (Juliet)

PY - 2019/10

Y1 - 2019/10

N2 - We propose that exposure to an indulgent food scent can reduce consumer consumption of indulgent food. Different from previous research focused on the physiological response such as satiation, we argue that this effect occurs as exposure to an indulgent scent activate consumer concerns about diet.

AB - We propose that exposure to an indulgent food scent can reduce consumer consumption of indulgent food. Different from previous research focused on the physiological response such as satiation, we argue that this effect occurs as exposure to an indulgent scent activate consumer concerns about diet.

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - Association for Consumer Research (ACR). North American Conference

Y2 - 1 January 2014

ER -