The Paradoxical Consequence of Indulgent Food Smells

Bo Youn Chae, Sangsuk Yoon, Ernest Baskin, Rui (Juliet) Zhu

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review


We propose that exposure to an indulgent food scent can reduce consumer consumption of indulgent food. Different from previous research focused on the physiological response such as satiation, we argue that this effect occurs as exposure to an indulgent scent activate consumer concerns about diet.
Original languageEnglish
Publication statusPublished - Oct 2019
EventAssociation for Consumer Research (ACR). North American Conference -
Duration: 1 Jan 2014 → …


ConferenceAssociation for Consumer Research (ACR). North American Conference
Period1/01/14 → …

Cite this