The organizational creativity learning for advertising agency : a study of advertising practitioner’ learning experience in distributed virtual reality

P.Y. Lee; Kung Wong Lau

The organizational creativity learning for advertising agency : a study of advertising practitioner’ learning experience in distributed virtual reality

P.Y. Lee, Kung Wong Lau

The Hong Kong Polytechnic University

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - 2015
Event	American Academy of Advertising (AAA). Conference [AAA International Conference] - Duration: 1 Jan 2015 → …

Conference

Conference	American Academy of Advertising (AAA). Conference [AAA International Conference]
Period	1/01/15 → …

Cite this

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title = "The organizational creativity learning for advertising agency : a study of advertising practitioner{\textquoteright} learning experience in distributed virtual reality",

author = "P.Y. Lee and Lau, {Kung Wong}",

year = "2015",

language = "English",

note = "American Academy of Advertising (AAA). Conference [AAA International Conference] ; Conference date: 01-01-2015",

}

The organizational creativity learning for advertising agency : a study of advertising practitioner’ learning experience in distributed virtual reality. / Lee, P.Y.; Lau, Kung Wong.
2015. Paper presented at American Academy of Advertising (AAA). Conference [AAA International Conference].

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - The organizational creativity learning for advertising agency : a study of advertising practitioner’ learning experience in distributed virtual reality

AU - Lee, P.Y.

AU - Lau, Kung Wong

PY - 2015

Y1 - 2015

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - American Academy of Advertising (AAA). Conference [AAA International Conference]

Y2 - 1 January 2015

ER -