The nudge effect to change the previous users' misbehaviors to stewardship behavior in personal mobility platforms

Purpose: This research aims to examine some nudges for creating psychological ownership in order to reduce misbehaviors, consequently encouraging subsequent users to demonstrate stewardship behaviors. Design/methodology/approach: This research examined the sentiment of tweets (Study 1) to explore user experience and conducted two experiments (Studies 2 and 3) to test the hypotheses. Findings: The misbehavior of the previous user in relation to the subsequent user's stewardship behavior was moderated by nudges based on self-investment and local identity. Perceived responsibility mediated the relationship between misbehavior and stewardship behavior as a result of nudges. Originality/value: The findings of this study provide a framework for the transition from misbehavior to stewardship behavior in PMVs.