The non-deceptive counterfeit purchase decision-making process : an empirical study of Chinese shoppers in Hong Kong

Yee Kwong Chan, K.H.Y. Ma, T.J. Chou

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - 2013
EventGlobal Business and Technology Association. Conference -
Duration: 1 Jan 2013 → …

Conference

ConferenceGlobal Business and Technology Association. Conference
Period1/01/13 → …

Cite this