The nexus of strategic alliance research and research on service failure/recovery : advancing conceptual thinking

Karin Weber; B. Sparks

The nexus of strategic alliance research and research on service failure/recovery : advancing conceptual thinking

Karin Weber, B. Sparks

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Pages	143-144
Number of pages	2
Publication status	Published - 2003
Event	American Marketing Association (AMA). SERVSIG Conference - Duration: 1 Jan 2003 → …

Conference

Conference	American Marketing Association (AMA). SERVSIG Conference
Period	1/01/03 → …

Cite this

@conference{dad3c6fa7d0a42af971ec9c7104f739b,

title = "The nexus of strategic alliance research and research on service failure/recovery : advancing conceptual thinking",

author = "Karin Weber and B. Sparks",

year = "2003",

language = "English",

pages = "143--144",

note = "American Marketing Association (AMA). SERVSIG Conference ; Conference date: 01-01-2003",

}

The nexus of strategic alliance research and research on service failure/recovery : advancing conceptual thinking. / Weber, Karin; Sparks, B.

2003. 143-144 Paper presented at American Marketing Association (AMA). SERVSIG Conference.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review