The nexus of strategic alliance research and research on service failure/recovery : advancing conceptual thinking

Karin Weber, B. Sparks

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Number of pages2
Publication statusPublished - 2003
EventAmerican Marketing Association (AMA). SERVSIG Conference -
Duration: 1 Jan 2003 → …


ConferenceAmerican Marketing Association (AMA). SERVSIG Conference
Period1/01/03 → …

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