The New Representations of Chinese Aesthetic: A Case Study of Four Chinese Fashion Brands

Viahsta Jiyue Yuan, Man Lok Lam, Eric Ping Hung Li, Wing Sun Liu

Research output: Journal article publicationJournal articleAcademic researchpeer-review


Fashion is widely recognized as a mirror of contemporary culture, as it not only reflects the socio-cultural conditions of the time but also
shapes social preferences and lifestyle. Consequently, by determining the next lifestyle trends, fashion designers play a central role in this cultural
production process. This paper focuses on four Chinese fashion designers and brands and their role in representing and reinterpreting Chinese
culture through their collections. Our findings show that Chinese fashion designers have adapted various symbols from different subsets of
Chinese heritage culture in their designs. At the same time, the contemporary Chinese fashion designers are taking an active role in recreating the
representation and interpretation of Chinese culture through their design process. Through these four case studies, we identified four sources of
aesthetic production and the mechanism of cultural production of Chinese aesthetic. Our study thus advances the current understanding on fashion
and cultural heritage in the marketplace
Original languageEnglish
Pages (from-to)1-5
Number of pages5
JournalJournal of Textile Science & Fashion Technology
Issue number5
Publication statusPublished - 21 Jul 2021


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