The mediating roles of travel motives and social capital on the relationship between cultural intelligence and general life satisfaction

Rachel Lam, Catherine Cheung, Benny Chan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Drawing on the Ability-Motivation-Opportunity (AMO) theory, this study examines how cultural intelligence affects travel motives and the development of bonding social capital. The interactions among cultural intelligence, travel motives, bonding social capital and overall life satisfaction were tested empirically, in particular the mediating effect of travel motives and bonding social capital. Findings support the AMO theory, demonstrating the significant interactions among cultural intelligence, travel motives and bonding social capital. Interestingly, travel motives and bonding social capital can fully mediate the relationship between cultural intelligence and overall life satisfaction. This study expands our sound understanding of cultural intelligence, travel motives, and bonding social capital in tourism and the crucial roles of travel motives and bonding social capital in predicting overall life satisfaction, and provides insights in destination marketing strategy development.

Original languageEnglish
Pages (from-to)127-143
Number of pages17
JournalAsia Pacific Journal of Tourism Research
Volume29
Issue number2
DOIs
Publication statusPublished - Feb 2024

Keywords

  • Asia Pacific
  • bonding social capital
  • Cultural intelligence
  • overall life satisfaction
  • quality of life
  • social network
  • tourism
  • tourism marketing
  • travel motives
  • well-being

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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