Abstract
This study analyzes the mediating effects of perceived value and customer satisfaction between value-related benefits (core, tangible, and intangible benefits) and customer loyalty. Using the Chinese restaurant diners' meal experiences as an illustration, the study proposes an integrated model of value-related benefits, perceived value, customer satisfaction, and customer loyalty. Six hundred and ten Chinese restaurant diners were interviewed. The findings support the model and show that perceived value and customer satisfaction do exert mediating effects in the relationship between value-related benefits and customer loyalty in the Chinese restaurant setting. Discussions on applications of the findings and implications for future studies are provided.
| Original language | English |
|---|---|
| Pages (from-to) | 85-107 |
| Number of pages | 23 |
| Journal | Journal of Quality Assurance in Hospitality and Tourism |
| Volume | 9 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1 Dec 2008 |
Keywords
- Chinese restaurant
- Customer loyalty
- Customer satisfaction
- Perceived value
- Value-related benefits
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
Fingerprint
Dive into the research topics of 'The mediating effects of perceived value and customer satisfaction on customer loyalty in the Chinese restaurant setting'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver