The marriage between high-end fashion brands and luxury hotels: The comparison between self-congruity and functional congruity and its influence on purchase intention

Jiwon SEO; Kam Hung

The marriage between high-end fashion brands and luxury hotels: The comparison between self-congruity and functional congruity and its influence on purchase intention

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Not published / presented only - 2018
Event	The Mystique of Luxury Brands Conference - , Singapore Duration: 8 May 2018 → 9 May 2018

Conference

Conference	The Mystique of Luxury Brands Conference
Country/Territory	Singapore
Period	8/05/18 → 9/05/18

Cite this

@conference{7c73cbcaf1394ef5bb0a8a135b7ca038,

title = "The marriage between high-end fashion brands and luxury hotels: The comparison between self-congruity and functional congruity and its influence on purchase intention",

author = "Jiwon SEO and Kam Hung",

year = "2018",

language = "English",

note = "The Mystique of Luxury Brands Conference ; Conference date: 08-05-2018 Through 09-05-2018",

}

The marriage between high-end fashion brands and luxury hotels: The comparison between self-congruity and functional congruity and its influence on purchase intention. / SEO, Jiwon; Hung, Kam.
2018. Paper presented at The Mystique of Luxury Brands Conference , Singapore.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - The marriage between high-end fashion brands and luxury hotels: The comparison between self-congruity and functional congruity and its influence on purchase intention

AU - SEO, Jiwon

AU - Hung, Kam

PY - 2018

Y1 - 2018

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - The Mystique of Luxury Brands Conference

Y2 - 8 May 2018 through 9 May 2018

ER -