The marriage between high-end fashion brands and luxury hotels: The comparison between self-congruity and functional congruity and its influence on purchase intention

Jiwon SEO, Kam Hung

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusNot published / presented only - 2018
EventThe Mystique of Luxury Brands Conference - , Singapore
Duration: 8 May 20189 May 2018


ConferenceThe Mystique of Luxury Brands Conference

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