The Interplay of Review Valence and Review Platform on Readers’ Perceptions and Reactions Toward Online Hotel Reviews

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

This study aims to examine the interplay of review valence and review platform on readers’ perceptions and reactions toward online hotel reviews. Drawing on a 2 (valence: positive vs. negative) x 2 (platform: transaction-oriented vs. information-oriented) between-subject experiment, this study finds negative reviews are more likely to be adopted by readers though they perceive positive and negative reviews as equally useful. Those reading positive reviews on TripAdvisor.com are more likely to book the reviewed hotel than readers of reviews on Booking.com. Readers who read negative reviews on Booking.com (versus TripAdvisor.com) are less likely to book the reviewed hotel.

Original languageEnglish
JournalInternational Journal of Hospitality and Tourism Administration
DOIs
Publication statusAccepted/In press - 13 Nov 2020

Keywords

  • Electronic word-of-mouth
  • information adoption
  • online reviews
  • review platforms
  • review valence

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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