TY - JOUR
T1 - The Interplay of Review Valence and Review Platform on Readers’ Perceptions and Reactions Toward Online Hotel Reviews
AU - Leung, Daniel
N1 - Funding Information:
The author would like to thank the anonymous reviewers for their constructive comments on improving an early version of this paper. The author would also like to thank the encouragement and support by the Editor-in-Chief. This research is supported by a research grant funded by the Hong Kong Polytechnic University (Grant No. 1-BE0L).
Publisher Copyright:
© 2020 Taylor & Francis Group, LLC.
PY - 2022/8
Y1 - 2022/8
N2 - This study aims to examine the interplay of review valence and review platform on readers’ perceptions and reactions toward online hotel reviews. Drawing on a 2 (valence: positive vs. negative) x 2 (platform: transaction-oriented vs. information-oriented) between-subject experiment, this study finds negative reviews are more likely to be adopted by readers though they perceive positive and negative reviews as equally useful. Those reading positive reviews on TripAdvisor.com are more likely to book the reviewed hotel than readers of reviews on Booking.com. Readers who read negative reviews on Booking.com (versus TripAdvisor.com) are less likely to book the reviewed hotel.
AB - This study aims to examine the interplay of review valence and review platform on readers’ perceptions and reactions toward online hotel reviews. Drawing on a 2 (valence: positive vs. negative) x 2 (platform: transaction-oriented vs. information-oriented) between-subject experiment, this study finds negative reviews are more likely to be adopted by readers though they perceive positive and negative reviews as equally useful. Those reading positive reviews on TripAdvisor.com are more likely to book the reviewed hotel than readers of reviews on Booking.com. Readers who read negative reviews on Booking.com (versus TripAdvisor.com) are less likely to book the reviewed hotel.
KW - Electronic word-of-mouth
KW - information adoption
KW - online reviews
KW - review platforms
KW - review valence
UR - http://www.scopus.com/inward/record.url?scp=85096143319&partnerID=8YFLogxK
U2 - 10.1080/15256480.2020.1842839
DO - 10.1080/15256480.2020.1842839
M3 - Journal article
AN - SCOPUS:85096143319
SN - 1525-6480
VL - 23
SP - 696
EP - 722
JO - International Journal of Hospitality and Tourism Administration
JF - International Journal of Hospitality and Tourism Administration
IS - 4
ER -