The influence of virtual assistants’ (VAs’) form on consumer fun perception and VA service engagement in online retail: The moderating role of shopping motivation

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Original languageEnglish
Title of host publicationRecent Advances in Retailing and Consumer Science (RARCS) Conference
Publication statusAccepted/In press - 2025
EventThe 31st Recent Advances in Retailing and Consumer Science (RARCS) Conference - Zagreb, Croatia
Duration: 7 Jul 202510 Jul 2025
https://rarcsconferences.wixsite.com/rarcs2025

Conference

ConferenceThe 31st Recent Advances in Retailing and Consumer Science (RARCS) Conference
Country/TerritoryCroatia
CityZagreb
Period7/07/2510/07/25
Internet address

Cite this