Abstract
Temple stays are emerging global cultural attractions that provide tourists with unique experiences and influence perceptions of value and satisfaction. This study examines the influence of escape, entertainment, esthetic, and educational experiences on perceptions of functional and emotional values as well as tourist satisfaction with temple stays. The results of the study show that escape and entertainment experiences are important predictors of both functional and emotional values. Esthetic experience influences emotional value, whereas educational experience affects functional value. Both functional and emotional values influence tourist satisfaction. Theoretical and practical implications of the study results are discussed.
Original language | English |
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Pages (from-to) | 401-415 |
Number of pages | 15 |
Journal | Journal of Travel and Tourism Marketing |
Volume | 32 |
Issue number | 4 |
DOIs | |
Publication status | Published - 19 May 2015 |
Externally published | Yes |
Keywords
- emotional value
- experience economy
- functional value
- satisfaction
- Temple stays
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing