The Influence of Tourist Experience on Perceived Value and Satisfaction with Temple Stays: The Experience Economy Theory

Hak Jun Song, Choong Ki Lee, Jin Ah Park, Yoo Hee Hwang, Yvette Reisinger

Research output: Journal article publicationJournal articleAcademic researchpeer-review

95 Citations (Scopus)

Abstract

Temple stays are emerging global cultural attractions that provide tourists with unique experiences and influence perceptions of value and satisfaction. This study examines the influence of escape, entertainment, esthetic, and educational experiences on perceptions of functional and emotional values as well as tourist satisfaction with temple stays. The results of the study show that escape and entertainment experiences are important predictors of both functional and emotional values. Esthetic experience influences emotional value, whereas educational experience affects functional value. Both functional and emotional values influence tourist satisfaction. Theoretical and practical implications of the study results are discussed.

Original languageEnglish
Pages (from-to)401-415
Number of pages15
JournalJournal of Travel and Tourism Marketing
Volume32
Issue number4
DOIs
Publication statusPublished - 19 May 2015
Externally publishedYes

Keywords

  • emotional value
  • experience economy
  • functional value
  • satisfaction
  • Temple stays

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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