The influence of selected behavioral and economic variables on perceptions of admission price levels

It has been suggested that there is a need to include variables other than traditional economic variables in models designed to assess visitors' reactions to admission prices. This study explored the influence of selected behavioral and nontraditional economic factors in influencing visitors' reactions. Analyses were undertaken on responses from five data sets that addressed pricing issues in the Texas state park system. Generally, the economic factors were more useful predictors than the behavioral factors. Especially useful were perceptions of value for the admission price and importance of admission price to a day visit. Ownership of an annual pass and level of loyalty were also useful predictors of price perceptions.