The influence of push and pull factors at Korean national parks

This research examines the influence of push and pull factors on visitors to the National Parks in Korea. During the summer of 1999, 2720 visitors to six different National Parks in South Korea completed a survey instrument designed to assess their reasons for visiting the park they selected (push factors) and evaluate how well that park performed on a selected set of attributes (pull factors). The results of a factor analysis identified four push factor domains and three pull factor domains underlying respondents' push and pull factor ratings. Additional analyses investigated differences in the push and pull factor domains for different socio-demographic subgroups; and examined the interrelationships among the push and pull factor domains. The study results hold useful implications for park managers and researchers interested in studying how push and pull factors impact tourist and visitor behaviour.