TY - JOUR
T1 - The influence of international tourists’ self-image congruity with a shopping place on their shopping experiences
AU - Han, Heesup
AU - Moon, Hyoungeun
AU - Kim, Wansoo
N1 - Funding Information:
This work was supported by the Dong-A University research fund . Appendix
Publisher Copyright:
© 2019 CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION
PY - 2019/12
Y1 - 2019/12
N2 - To extend the existing knowledge about international tourists' shopping behaviors, this study examined the formation of their retention by considering the effect of self-image congruity, shopping value, emotional experiences, satisfaction, and ambient atmospherics of shopping places in tourist sites located in South Korea. A field survey was conducted. The collected data was analyzed using structural equation modeling and a test for metric invariance. Our empirical result showed that international tourists’ self-image congruity with a shopping place significantly enhances its subsequent constructs. Shopping value, emotional experiences and satisfaction with shopping experiences were also significant contributors to increasing shopper retention toward the same shopping place, playing a significant mediating role. Moreover, ambient atmospherics had a significant moderating impact on forming shopper retention. Furthermore, shopper satisfaction included the greatest influence on retention. Overall, the proposed theoretical framework sufficiently accounted for retention.
AB - To extend the existing knowledge about international tourists' shopping behaviors, this study examined the formation of their retention by considering the effect of self-image congruity, shopping value, emotional experiences, satisfaction, and ambient atmospherics of shopping places in tourist sites located in South Korea. A field survey was conducted. The collected data was analyzed using structural equation modeling and a test for metric invariance. Our empirical result showed that international tourists’ self-image congruity with a shopping place significantly enhances its subsequent constructs. Shopping value, emotional experiences and satisfaction with shopping experiences were also significant contributors to increasing shopper retention toward the same shopping place, playing a significant mediating role. Moreover, ambient atmospherics had a significant moderating impact on forming shopper retention. Furthermore, shopper satisfaction included the greatest influence on retention. Overall, the proposed theoretical framework sufficiently accounted for retention.
KW - Ambient atmospherics
KW - Emotions
KW - International tourists
KW - Self-image congruity
KW - Shopper retention
KW - Shopper satisfaction
KW - Shopping value
UR - http://www.scopus.com/inward/record.url?scp=85073378677&partnerID=8YFLogxK
U2 - 10.1016/j.jhtm.2019.08.003
DO - 10.1016/j.jhtm.2019.08.003
M3 - Journal article
AN - SCOPUS:85073378677
SN - 1447-6770
VL - 41
SP - 101
EP - 109
JO - Journal of Hospitality and Tourism Management
JF - Journal of Hospitality and Tourism Management
ER -