The influence of consumers' implicit self-theories on homestay accommodation selection

Daniel Leung, Ly Tuan Phong, Lawrence Hoc Nang Fong, Carol Xiaoyue Zhang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

3 Citations (Scopus)


In this study we aim to investigate whether entity and incremental theorists' decision to choose/not choose homestay accommodation can be explained by their implicit self-theories. Drawing on data solicited from in-depth interviews with 44 travellers, we found entity theorists chose homestays because homestays align with their personal traits and offer outcomes they desired. Incremental theorists chose homestays since they perceived the act affirms their growth traits and homestays provide opportunities of learning about culture and gaining new skills. Besides the initial decision, consumers' implicit self-theories are found to elicit some influence on their decision of choosing/not choosing homestays in future.

Original languageEnglish
Pages (from-to)1059-1072
Number of pages14
JournalInternational Journal of Tourism Research
Issue number6
Publication statusPublished - 1 Nov 2021


  • accommodation choice
  • entity theorist
  • homestays
  • implicit self-theories
  • incremental theorist
  • signalling mechanism

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Nature and Landscape Conservation


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