The index of recreation marketing excellence: An audit instrument for the marketing effectiveness of marketing efforts in a student recreation center

E. Novatorov; Seong Seop Kim; K. Wall; J.L. Crompton

The index of recreation marketing excellence: An audit instrument for the marketing effectiveness of marketing efforts in a student recreation center

E. Novatorov (Corresponding Author), Seong Seop Kim, K. Wall, J.L. Crompton (Other)

School of Hotel and Tourism Management

Research output: Journal article publication › Journal article › Academic research › peer-review

Original language	English
Pages (from-to)	58-80
Journal	Journal of Park and Recreation Administration
Volume	16
Issue number	3
Publication status	Published - Sept 1998

Cite this

@article{bbb91f6d49a54e688aee179b99844e36,

title = "The index of recreation marketing excellence: An audit instrument for the marketing effectiveness of marketing efforts in a student recreation center",

author = "E. Novatorov and Kim, {Seong Seop} and K. Wall and J.L. Crompton",

year = "1998",

month = sep,

language = "English",

volume = "16",

pages = "58--80",

journal = "Journal of Park and Recreation Administration",

issn = "2160-6862",

publisher = "Sagamore Publishing LLC",

number = "3",

}

The index of recreation marketing excellence: An audit instrument for the marketing effectiveness of marketing efforts in a student recreation center. / Novatorov, E. (Corresponding Author); Kim, Seong Seop; Wall, K. et al.
In: Journal of Park and Recreation Administration, Vol. 16, No. 3, 09.1998, p. 58-80.

Research output: Journal article publication › Journal article › Academic research › peer-review

TY - JOUR

T1 - The index of recreation marketing excellence: An audit instrument for the marketing effectiveness of marketing efforts in a student recreation center

AU - Novatorov, E.

AU - Kim, Seong Seop

AU - Wall, K.

A2 - Crompton, J.L.

PY - 1998/9

Y1 - 1998/9

M3 - Journal article

SN - 2160-6862

VL - 16

SP - 58

EP - 80

JO - Journal of Park and Recreation Administration

JF - Journal of Park and Recreation Administration

IS - 3

ER -