The index of recreation marketing excellence: An audit instrument for the marketing effectiveness of marketing efforts in a student recreation center

E. Novatorov (Corresponding Author), Seong Seop Kim, K. Wall, J.L. Crompton (Other)

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Original languageEnglish
Pages (from-to)58-80
JournalJournal of Park and Recreation Administration
Volume16
Issue number3
Publication statusPublished - Sep 1998

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