The Impacts of Mass Media on Organic Destination Image: A Case Study of Singapore

Dan Wang, Hwee Leng (Rena) Chan, Steve Pan

Research output: Journal article publicationJournal articleAcademic researchpeer-review

10 Citations (Scopus)

Abstract

The shaping of organic destination image received limited investigation though it is an important factor influencing destination image and tourist's intention to travel. This study explores the impacts of mass media on shaping the organic destination image of tourism destinations. The organic destination images of Singapore in the views of Hong Kong residents were explored. This study explores the consumers' subconscious awareness of Singapore, and identifies that organic destination images are the outcome of readers' assimilation of material from newspapers, publications and books. The findings also demonstrate the process underlying the changes of organic destination images due to the information feeding of mass media. The findings indicate the importance for destination marketing organizations to monitor the new reports related to the destination in its main tourist origin countries/regions, and strategically deploy their marketing efforts to leverage the impacts of positive news reports, minimize the negative influence of unfavorable news.
Original languageEnglish
Pages (from-to)860-874
Number of pages15
JournalAsia Pacific Journal of Tourism Research
Volume20
Issue number8
DOIs
Publication statusPublished - 1 Jan 2015

Keywords

  • destination image
  • mass media effects
  • organic image
  • Singapore
  • the ZMET method

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

Cite this