The impacts of information privacy, monetary reward, and buyers' protection excess on consumers' utility using E-payment Gateways: A conjoint analysis

Kevin K.W. Ho, Eric W.K. See-to, Xin Xu

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

2 Citations (Scopus)

Abstract

This paper reports our findings on the impacts of information privacy, financial reward, and buyers' protection excess on consumers' utility using E-payment Gateways. We invited users of the G2C E-government Portal of Hong Kong to participate in an online experiment and collected data from 1,795 subjects. From our conjoint analysis, we find that monetary reward has the most significant impact on consumers' utility among the six design attributes of E-payment Gateways investigated in this study, i.e. monetary reward, online transfer of information, acceptability, buyers' protection excess, anonymity, and physical control. We also observe that there is a gender impact on the relative importance of these attributes. Ho, Eric W.K. See-to & Xin Xu].
Original languageEnglish
Title of host publicationACIS 2010 Proceedings - 21st Australasian Conference on Information Systems
Publication statusPublished - 1 Dec 2010
Event21st Australasian Conference on Information Systems, ACIS 2010 - Brisbane, QLD, Australia
Duration: 1 Dec 20103 Dec 2010

Conference

Conference21st Australasian Conference on Information Systems, ACIS 2010
Country/TerritoryAustralia
CityBrisbane, QLD
Period1/12/103/12/10

Keywords

  • Buyers' Protection Excess
  • Conjoint Analysis
  • Information Privacy
  • Monetary Reward
  • Prospect Theory

ASJC Scopus subject areas

  • Information Systems

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