The Impact of Price Preciseness, Price Reduction, and Lay Rationalism on Travelers’ Perceptions of Deal Attractiveness, Purchase Intention, and Choice

Jungkeun Kim, Jihoon Jhang, Seongseop Kim, Dimitrios Stylidis

Research output: Journal article publication › Journal article › Academic research › peer-review

14 Citations (Scopus)

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Keyphrases

Social Sciences

Economics, Econometrics and Finance

Psychology