The impact of market learning on new product performance : the mediating role of new product positional advantages

Nam Woon Kim; K. Atuahene-Gima

The impact of market learning on new product performance : the mediating role of new product positional advantages

Nam Woon Kim
, K. Atuahene-Gima

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research

Original language	English
Publication status	Published - 2004
Event	American Marketing Association (AMA). Winter Educators' Conference - Duration: 1 Jan 2004 → …

Conference

Conference	American Marketing Association (AMA). Winter Educators' Conference
Period	1/01/04 → …

Cite this

@conference{9451b50558b34fff9a25a6e47c80cb9f,

title = "The impact of market learning on new product performance : the mediating role of new product positional advantages",

author = "Kim, \{Nam Woon\} and K. Atuahene-Gima",

year = "2004",

language = "English",

note = "American Marketing Association (AMA). Winter Educators' Conference ; Conference date: 01-01-2004",

}

The impact of market learning on new product performance : the mediating role of new product positional advantages. / Kim, Nam Woon; Atuahene-Gima, K.
2004. Paper presented at American Marketing Association (AMA). Winter Educators' Conference.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research