The impact of distribution channels on budget hotel performance

Soey Sut Ieng Lei, Juan L. Nicolau, Dan Wang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

11 Citations (Scopus)

Abstract

While distribution channels substantially influence revenue management for hotels, previous studies have rarely provided empirical evidence for the impact of different use of distribution channels on hotel performance. This study investigates the current practice of distribution management in the budget hotel industry in China. Using a data set from the operation of budget hotels in multiple cities in China and two-stage least square regression analysis, the results demonstrate the impact of different distribution channels and their combinations on RevPAR. This study provides insights for distribution management in budget hotel market.

Original languageEnglish
Pages (from-to)141-149
Number of pages9
JournalInternational Journal of Hospitality Management
Volume81
DOIs
Publication statusPublished - Aug 2019

Keywords

  • Budget hotels
  • China
  • Hotel distribution channels
  • Revenue management
  • RevPAR

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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