The impact of distribution channels on budget hotel performance

Soey Sut Ieng Lei; Juan L. Nicolau; Dan Wang

doi:10.1016/j.ijhm.2019.03.005

The impact of distribution channels on budget hotel performance

Soey Sut Ieng Lei, Juan L. Nicolau, Dan Wang

Research output: Journal article publication › Journal article › Academic research › peer-review

23 Citations (Scopus)

Abstract

While distribution channels substantially influence revenue management for hotels, previous studies have rarely provided empirical evidence for the impact of different use of distribution channels on hotel performance. This study investigates the current practice of distribution management in the budget hotel industry in China. Using a data set from the operation of budget hotels in multiple cities in China and two-stage least square regression analysis, the results demonstrate the impact of different distribution channels and their combinations on RevPAR. This study provides insights for distribution management in budget hotel market.

Original language	English
Pages (from-to)	141-149
Number of pages	9
Journal	International Journal of Hospitality Management
Volume	81
DOIs	https://doi.org/10.1016/j.ijhm.2019.03.005
Publication status	Published - Aug 2019

Keywords

Budget hotels
China
Hotel distribution channels
Revenue management
RevPAR

ASJC Scopus subject areas

Tourism, Leisure and Hospitality Management
Strategy and Management

More information

10.1016/j.ijhm.2019.03.005

Cite this

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AB - While distribution channels substantially influence revenue management for hotels, previous studies have rarely provided empirical evidence for the impact of different use of distribution channels on hotel performance. This study investigates the current practice of distribution management in the budget hotel industry in China. Using a data set from the operation of budget hotels in multiple cities in China and two-stage least square regression analysis, the results demonstrate the impact of different distribution channels and their combinations on RevPAR. This study provides insights for distribution management in budget hotel market.

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KW - China

KW - Hotel distribution channels

KW - Revenue management

KW - RevPAR

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ER -

The impact of distribution channels on budget hotel performance

Abstract

Keywords

ASJC Scopus subject areas

More information

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