Abstract
While distribution channels substantially influence revenue management for hotels, previous studies have rarely provided empirical evidence for the impact of different use of distribution channels on hotel performance. This study investigates the current practice of distribution management in the budget hotel industry in China. Using a data set from the operation of budget hotels in multiple cities in China and two-stage least square regression analysis, the results demonstrate the impact of different distribution channels and their combinations on RevPAR. This study provides insights for distribution management in budget hotel market.
Original language | English |
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Pages (from-to) | 141-149 |
Number of pages | 9 |
Journal | International Journal of Hospitality Management |
Volume | 81 |
DOIs | |
Publication status | Published - Aug 2019 |
Keywords
- Budget hotels
- China
- Hotel distribution channels
- Revenue management
- RevPAR
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management