Abstract
This study aims to explore the psychological needs and satisfaction of Chinese, Japanese, and Korean tourists across three phases (i.e. before, during and perceived aftermath) of the COVID-19 pandemic. It fulfilled the theoretical extension of the Existence, Relatedness and Growth (ERG) theory to identify the basic psychological needs of the tourists in a pandemic situation. In-depth interviews, findings confirmed ERG processes of Satisfaction-Progression, Frustration-Regression, and Simple-Frustration. Nevertheless, the predominant psychological needs of tourists were different in each phase. The study contributes to a better understanding of post-pandemic needs of the tourists and is useful in redesigning travel experiences.
| Original language | English |
|---|---|
| Pages (from-to) | 155-166 |
| Number of pages | 12 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 38 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Mar 2021 |
Keywords
- COVID-19 pandemic
- ERG theory
- frustration regression
- Psychological needs
- satisfaction progression
- simple frustration
- tourism marketing strategies
- tourism recovery
- tourists in Asia
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing
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