The impact of COVID-19 pandemic on the psychological needs of tourists: implications for the travel and tourism industry

Catherine Cheung, Miki Takashima, Hyunjung Choi, Huijun Yang, Vincent Tung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

4 Citations (Scopus)


This study aims to explore the psychological needs and satisfaction of Chinese, Japanese, and Korean tourists across three phases (i.e. before, during and perceived aftermath) of the COVID-19 pandemic. It fulfilled the theoretical extension of the Existence, Relatedness and Growth (ERG) theory to identify the basic psychological needs of the tourists in a pandemic situation. In-depth interviews, findings confirmed ERG processes of Satisfaction-Progression, Frustration-Regression, and Simple-Frustration. Nevertheless, the predominant psychological needs of tourists were different in each phase. The study contributes to a better understanding of post-pandemic needs of the tourists and is useful in redesigning travel experiences.

Original languageEnglish
Pages (from-to)155-166
Number of pages12
JournalJournal of Travel and Tourism Marketing
Issue number2
Publication statusPublished - Mar 2021


  • COVID-19 pandemic
  • ERG theory
  • frustration regression
  • Psychological needs
  • satisfaction progression
  • simple frustration
  • tourism marketing strategies
  • tourism recovery
  • tourists in Asia

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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