The Impact of AGI Summaries on Video Content Consumption: Insights from A Randomized Field Experiment

Rui Qin; Yue Feng; Dai Yao

The Impact of AGI Summaries on Video Content Consumption: Insights from A Randomized Field Experiment

Department of Management and Marketing

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Not published / presented only - Jun 2024
Event	the 46th ISMS Marketing Science Conference - Sydney, Australia Duration: 27 Jun 2024 → 29 Jun 2024

Competition

Competition	the 46th ISMS Marketing Science Conference
Country/Territory	Australia
City	Sydney
Period	27/06/24 → 29/06/24

Cite this

@conference{8ebf2794c7714aebb0b827eb3ceacb28,

title = "The Impact of AGI Summaries on Video Content Consumption: Insights from A Randomized Field Experiment",

author = "Rui Qin and Yue Feng and Dai Yao",

year = "2024",

month = jun,

language = "English",

note = "the 46th ISMS Marketing Science Conference ; Conference date: 27-06-2024 Through 29-06-2024",

}

The Impact of AGI Summaries on Video Content Consumption: Insights from A Randomized Field Experiment. / Qin, Rui; Feng, Yue ; Yao, Dai.
2024. Paper presented at the 46th ISMS Marketing Science Conference , Sydney, Australia.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review