TY - JOUR
T1 - The hybrid discourse on creative tourism
T2 - illuminating the value creation process
AU - Chen, Zhaoyu
AU - Chen, Xiaolian
AU - Mak, Barry
N1 - Funding Information:
Funding: There is no funding support to the research.Conflict of interest : No potential conflict of interest was reported by the authors.
Publisher Copyright:
© 2021, Emerald Publishing Limited.
PY - 2021/10/28
Y1 - 2021/10/28
N2 - Purpose: This paper aims to identify the nature of creative tourism and the roles of interrelated concepts especially those of creative industries in the value creation process, by analyzing the trends in existing practices. Design/methodology/approach: Based on a thorough literature review of the multidisciplinary “creative” related research, this paper provides a conceptual insight of the value creation process in creative tourism. Findings: A conceptual framework is provided to consolidate the value creation process of a creative economy by considering the nature of creative tourism and interrelated concepts. Research limitations/implications: This study contributes to the literature because it provides a valid research base and insights for future research, based on a clear perspective that amalgamates essential information. Practical implications: Creative tourism offers immense opportunities in the global context as tourists are constantly looking for new experiences and opportunities. This study provides insights for creative workforces, entrepreneurs and organizations in formulating appropriate management and marketing strategies by considering all relevant components and the roles they can play to capitalize on this opportunity. Originality/value: Creative industries play a critical role in introducing new strategies in the service sector by enabling an upgrade of value-added activities to those that are currently offered, in a sustainable manner. However, studies so far have not taken into consideration the nature of the sector and have not attempted to clarify its relevance (for example, creativity, creative industries and creative workforces) in the value creation process. The study contributes to filling the gap from a conceptual perspective.
AB - Purpose: This paper aims to identify the nature of creative tourism and the roles of interrelated concepts especially those of creative industries in the value creation process, by analyzing the trends in existing practices. Design/methodology/approach: Based on a thorough literature review of the multidisciplinary “creative” related research, this paper provides a conceptual insight of the value creation process in creative tourism. Findings: A conceptual framework is provided to consolidate the value creation process of a creative economy by considering the nature of creative tourism and interrelated concepts. Research limitations/implications: This study contributes to the literature because it provides a valid research base and insights for future research, based on a clear perspective that amalgamates essential information. Practical implications: Creative tourism offers immense opportunities in the global context as tourists are constantly looking for new experiences and opportunities. This study provides insights for creative workforces, entrepreneurs and organizations in formulating appropriate management and marketing strategies by considering all relevant components and the roles they can play to capitalize on this opportunity. Originality/value: Creative industries play a critical role in introducing new strategies in the service sector by enabling an upgrade of value-added activities to those that are currently offered, in a sustainable manner. However, studies so far have not taken into consideration the nature of the sector and have not attempted to clarify its relevance (for example, creativity, creative industries and creative workforces) in the value creation process. The study contributes to filling the gap from a conceptual perspective.
KW - Creative industry
KW - Creative tourism
KW - Creativity
KW - Cultural tourism
KW - Culture
KW - Value creation
UR - http://www.scopus.com/inward/record.url?scp=85108258972&partnerID=8YFLogxK
U2 - 10.1108/IJCTHR-07-2020-0138
DO - 10.1108/IJCTHR-07-2020-0138
M3 - Journal article
AN - SCOPUS:85108258972
SN - 1750-6182
VL - 15
SP - 547
EP - 564
JO - International Journal of Culture, Tourism, and Hospitality Research
JF - International Journal of Culture, Tourism, and Hospitality Research
IS - 4
ER -