The heuristic-systemic model of sustainability stewardship: Facilitating sustainability values, beliefs and practices with corporate social responsibility drives and eco-labels/indices

Haejung Kim, Stacy Hyun Nam Lee, Kiseol Yang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

23 Citations (Scopus)


Using a framework from the heuristic-systematic model and the value-belief-norm (VBN) theory, this study tests consumers' systematic conjunction of sustainability values, beliefs and practices, and examines the heuristic influence of sustainability stewardship on the consumers' VBN framework. In this study, sustainability stewardship within the textile and apparel industry refers to approaches that can facilitate the corporate social responsible (CSR) drive and eco-labels/indices in corporate sustainability practices. Data from 239 US college students were analyzed using a structural equation modeling method. The findings confirmed that only the CSR drive is significant as heuristic sustainability stewardship in facilitating the consumer's systematic process in the VBN framework, while eco-labels/indices do not moderate consumers' sustainable practices. In particular, the current CSR drives in the textile and apparel industry strengthen consumers' values in the altruistic, self-enhancement and biospheric dimensions, and, further, lead to the sustainability practices of eco-citizenship, green consumption and green product purchasing, through the mediation of proenvironmental belief. Comprehending these dynamics can empower marketers and researchers to devise pertinent ideas and practical applications of sustainability stewardship to academia and to the textiles and apparel industry.
Original languageEnglish
Pages (from-to)249-260
Number of pages12
JournalInternational Journal of Consumer Studies
Issue number3
Publication statusPublished - 1 Jan 2015
Externally publishedYes


  • Corporate social responsibility
  • Eco-label/index
  • Heuristic-systematic model
  • Sustainability stewardship
  • VBN Theory

ASJC Scopus subject areas

  • Applied Psychology
  • Economics and Econometrics
  • Public Health, Environmental and Occupational Health
  • Marketing

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