The forgotten link between sustainable behaviour and well-being.

Abbas Alizadeh, Sebastian Filep, Juergen Gnoth (Corresponding Author), James Higham (Corresponding Author)

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

Although considerable research has identified motivations for both whale watching tourism, it is largely unknown who whale watching drive tourists are and how they can be targeted. Based on a sample of 634 tourists, three valid clusters were determined. All three clusters were very interested in whale watching, yet their knowledge of whale watching was limited. Clusters differed significantly in age and origin. It was concluded that the three clusters were not significantly different based on their satisfaction or word-of-mouth communication, although their repurchase intentions varied. The first cluster should be targeted by due to its potential return on investment.
Original languageEnglish
Title of host publicationNewcastle Business School, The University of Newcastle
Publication statusPublished - 5 Feb 2018
Externally publishedYes

Keywords

  • well-being
  • sustainability
  • tourism

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