The footwear business and advertising

Yan Luximon, M. Bhatia, A. Luximon

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

Abstract

The footwear industry began as a small business with a small manufacturing base and has developed into one of the most successful modern industries. Footwear itself has progressed from being a basic necessity into a luxury item, and several well-known brands have emerged in the last few decades. in this chapter the factors contributing towards the rise of the footwear industry, including global market shares, advertising budgets and global consumption, are explored. Consumers now spend more on footwear than ever before, as a result of rising economies and surplus buying power. advertising has played an important role in the footwear business, serving as a link between the consumer and the retailer. it is now an essential part of the footwear business, and companies set aside large budgets for advertising in order to promote themselves to consumers and stay ahead of the competition.
Original languageEnglish
Title of host publicationHandbook of Footwear Design and Manufacture
PublisherElsevier Inc.
Pages254-265
Number of pages12
ISBN (Electronic)9780857098795
ISBN (Print)9780857095398
DOIs
Publication statusPublished - 30 Sep 2013

Keywords

  • Advertising
  • Consumers
  • Footwear business

ASJC Scopus subject areas

  • Engineering(all)

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