The familiarity effect of Chinese stroke stimulus and imagery on contextual integration: Evidence from ERP correlates

The neural process of contextual integration has been examined through the phenomenology of semantic incongruence of words. The present study investigated whether the effort of contextual integration would be heightened by the increased demand of selective attention and attention orientation to unfamiliar Chinese stroke style and sequence. It also examined whether visual imagery of unfamiliar stroke style and sequence would mitigate the effort of contextual integration of unfamiliar Chinese stroke. Nineteen participants take part in two cognitive tasks: (a) imagery of Chinese strokes and (b) detection of Chinese familiar and unfamiliar stroke style. An electroencephalogram was concurrently recorded for the analysis of event-related potential (ERP). Results revealed significant differences in attention orientation and effort of contextual integration between familiar and unfamiliar Chinese strokes, as indicated by larger amplitudes of N160 (100–200 ms) & P200 (260–380 ms) components. Furthermore, a larger amplitude of N400 (300–500 ms) component, signifying the neural process of integrating external from the context, was obtained when individuals viewed unfamiliar Chinese strokes. These findings suggest a cognitive effort was needed to process unfamiliar Chinese stimuli, followed by a greater mental effort required for contextual integration of the unfamiliar stimuli. Furthermore, top-down control of visual imagery would facilitate the process of contextual integration via generating internal representation. This finding provides a new insight that the effort expended in contextual integration may be associated with both attentional control and the generation of internal representation from long-term storage across visual stimuli with varying levels of stimulus familiarity. In summary, our study provided insights into the cognitive mechanisms underlying attentional control, contextual integration, and the role of visual imagery in the processing of stimuli with different levels of familiarity. Furthermore, it suggested the potential utility of the N400 component as a biomarker for assessing attention control and memory retrieval functions.