The emergence of the mainland Chinese outbound travel market and its implications for tourism marketing

Hanqin Qiu, Vincent C.S. Heung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

53 Citations (Scopus)


The purpose of this paper is to analyse the current trends of the mainland Chinese outbound travellers to Hong Kong. According to the World Tourism Organisation's forecasted figures, China will be the fourth largest generator of outbound tourists in the world. In 2000, China generated about 29 per cent of the total tourists to Hong Kong, and was the biggest market for Hong Kong. Given the importance of this market, this study attempts to find out how the trend of outbound travel and market performance has been developed; what the main social, economic and political factors are affecting the emergence of the China outbound market; and what the policy implications are for the tourism industry in Hong Kong and the Asia Pacific region.
Original languageEnglish
Pages (from-to)7-12
Number of pages6
JournalJournal of Vacation Marketing
Issue number1
Publication statusPublished - 1 Jan 2002


  • characteristics
  • mainland Chinese
  • market performance
  • outbound travel
  • policy implications

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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