@inproceedings{7d0fe9ff37244dc8b1da1555c81da1d1,
title = "The effects of value creation practices on online brand community participation and customer relationship performance",
abstract = "This study examines value creation practices affect customers' participation in online brand communities that in turn influence customer relationship. We conceptualize social media technology use with two components-content management and social media analytics following the knowledge management literature. Online survey matched with objective data from online platform will be employed to test research model. Partial Least Squares will be used to estimate the coefficients. It is expected to make three contributions: 1) we adapt value creation practices to the context of online brand communities; 2) we provide conceptualization of social media technology use and distinguish two components of the focal technology; 3) we theorize moderating effects of two technology components in the chain of relationships from value creation practices to customer participation and then to customer relationship performance.",
keywords = "Customer relationship performance, Online brand community, Social media technology use, Value creation practice",
author = "Yuting Chen and Xin Xu and Ngai, {Eric W.T.}",
note = "Publisher Copyright: {\textcopyright} PACIS 2018.; 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 ; Conference date: 26-06-2018 Through 30-06-2018",
year = "2018",
month = jun,
language = "English",
series = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018",
publisher = "Association for Information Systems",
editor = "Motonari Tanabu and Dai Senoo",
booktitle = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society",
address = "United States",
}