The effects of the various properties of the metaverse tourism on the emotional benefits and behavioral intentions

In the Fourth Industrial Revolution, few studies have developed metaverse tourism attributes or verified the effects of these attributes on the emotional responses and behavioral intentions of tourism consumers. This study initially developed a theoretical model incorporating six metaverse tourism attributes and their consequences, using mixed methods. We also conducted a fuzzy-set qualitative comparative analysis (FsQCA) to test conditions. This study found six metaverse tourism attributes including continuity, real synchronous timing, openness, complete market economy, experiencing a new virtual world, and interoperability. These attributes positively influenced the perceived informativeness, usefulness, enjoyment, attitude, and continuous use intention of metaverse tourism consumers. Practitioners need to maximize the utility generated from these attributes to cater to the needs of metaverse tourism customers.