The effects of product expertise on consumer evaluations of new-product concepts

Cornelis Joachim Petrus Maria de Bont; Jan P.L. Schoormans

doi:10.1016/0167-4870(95)00030-4

The effects of product expertise on consumer evaluations of new-product concepts

Cornelis Joachim Petrus Maria de Bont, Jan P.L. Schoormans

Research output: Journal article publication › Journal article › Academic research › peer-review

27 Citations (Scopus)

Abstract

This article examines some of the effects of product expertise on consumer evaluations of new-product concepts. Consumers with expertise regarding a particular product are expected to be capable of extensive processing of the information on new concepts of that product. Consumers with much product expertise appear to supply more articulated evaluations that are more internally consistent and stable over time than consumers with little product expertise. It is suggested that only those consumers who at least have a moderate level of product expertise should be invited to new-product concept tests.

Original language	English
Pages (from-to)	599-615
Number of pages	17
Journal	Journal of Economic Psychology
Volume	16
Issue number	4
DOIs	https://doi.org/10.1016/0167-4870(95)00030-4
Publication status	Published - 1 Jan 1995
Externally published	Yes

ASJC Scopus subject areas

Applied Psychology
Sociology and Political Science
Economics and Econometrics

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10.1016/0167-4870(95)00030-4

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The effects of product expertise on consumer evaluations of new-product concepts

Abstract

ASJC Scopus subject areas

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