The effects of match-up endorsers in airline advertising

K. Wang, Seong Seop Kim, W. Jhu, Y. Gao

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Pages572-601
Number of pages30
Publication statusPublished - 2013
EventInternational Research Symposium in Service Management [IRSSM] -
Duration: 1 Jan 2013 → …

Conference

ConferenceInternational Research Symposium in Service Management [IRSSM]
Period1/01/13 → …

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