The effects of intrinsic and extrinsic rewards in a risk-taking situation

Gerald Gorn; Marvin E. Goldberg

doi:10.1016/0022-1031(77)90003-8

The effects of intrinsic and extrinsic rewards in a risk-taking situation

Gerald Gorn, Marvin E. Goldberg

Research output: Journal article publication › Journal article › Academic research › peer-review

2 Citations (Scopus)

Abstract

This study varied both the intrinsic and extrinsic rewards associated with performing a task in a risk taking situation. When the task performed to win a prize provided little if any intrinsic reward, subjects liked and tried for prizes that were easy to obtain. In contrast, when the task was intrinsically rewarding, subjects liked and tried for those prizes that were somewhat more difficult to obtain. In addition, subjects were more likely to like and try for prizes easier to obtain when the extrinsic reward was high.

Original language	English
Pages (from-to)	333-339
Number of pages	7
Journal	Journal of Experimental Social Psychology
Volume	13
Issue number	4
DOIs	https://doi.org/10.1016/0022-1031(77)90003-8
Publication status	Published - 1 Jan 1977
Externally published	Yes

ASJC Scopus subject areas

Social Psychology
Sociology and Political Science

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10.1016/0022-1031(77)90003-8

Cite this

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The effects of intrinsic and extrinsic rewards in a risk-taking situation

Abstract

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