The effects of intrinsic and extrinsic rewards in a risk-taking situation

Gerald Gorn, Marvin E. Goldberg

Research output: Journal article publicationJournal articleAcademic researchpeer-review

2 Citations (Scopus)


This study varied both the intrinsic and extrinsic rewards associated with performing a task in a risk taking situation. When the task performed to win a prize provided little if any intrinsic reward, subjects liked and tried for prizes that were easy to obtain. In contrast, when the task was intrinsically rewarding, subjects liked and tried for those prizes that were somewhat more difficult to obtain. In addition, subjects were more likely to like and try for prizes easier to obtain when the extrinsic reward was high.
Original languageEnglish
Pages (from-to)333-339
Number of pages7
JournalJournal of Experimental Social Psychology
Issue number4
Publication statusPublished - 1 Jan 1977
Externally publishedYes

ASJC Scopus subject areas

  • Social Psychology
  • Sociology and Political Science


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