The Effects of Celebrity Endorsement on Hospitality Brand Equity: Evidence from Generation Y

Guo Yilei; Linda Teresa Woo

The Effects of Celebrity Endorsement on Hospitality Brand Equity: Evidence from Generation Y

Guo Yilei
, Linda Teresa Woo

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Poster › Academic research › peer-review

Original language	English
Publication status	Published - Jan 2019
Event	The 24th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism - Houston, United States Duration: 3 Jan 2019 → 5 Jan 2019

Conference

Conference	The 24th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
Country/Territory	United States
City	Houston
Period	3/01/19 → 5/01/19

Cite this

@conference{96240c1719fc4f35bc81d7e2ee083d6b,

title = "The Effects of Celebrity Endorsement on Hospitality Brand Equity: Evidence from Generation Y",

author = "Guo Yilei and Woo, \{Linda Teresa\}",

year = "2019",

month = jan,

language = "English",

note = "The 24th Annual Graduate Education \& Graduate Student Research Conference in Hospitality and Tourism ; Conference date: 03-01-2019 Through 05-01-2019",

}

The Effects of Celebrity Endorsement on Hospitality Brand Equity: Evidence from Generation Y. / Yilei, Guo; Woo, Linda Teresa.
2019. Poster session presented at The 24th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, United States.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Poster › Academic research › peer-review