The Effects of Celebrity Endorsement on Hospitality Brand Equity: Evidence from Generation Y

Guo Yilei, Linda Teresa Woo

Research output: Unpublished conference presentation (presented paper, abstract, poster)PosterAcademic researchpeer-review

Original languageEnglish
Publication statusPublished - Jan 2019
EventThe 24th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism - Houston, United States
Duration: 3 Jan 20195 Jan 2019

Conference

ConferenceThe 24th Annual Graduate Education & Graduate Student Research Conference in Hospitality and Tourism
CountryUnited States
CityHouston
Period3/01/195/01/19

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