The Effectiveness of Short Message Service for Communication With Concerns of Privacy Protection and Conflict Avoidance

Wing Sing Cho, Humphry Hung

Research output: Journal article publicationJournal articleAcademic researchpeer-review

21 Citations (Scopus)


Why would people use Short Message Service (SMS) to say something they would not say in person? There is a trend that SMS is becoming more and more popular because it facilitates more extended modes of communications. Using technology acceptance model, we hypothesize the attitude of SMS would be influenced by its perceived effectiveness for communications, perceived ease of use, and subjective norm. Besides the special aspects of communications, conflict avoidance and privacy protection will enforce the impact of perceived effectiveness of SMS for communication. We investigated 953 SMS users and the results support most of our hypotheses. Furthermore, our analyses also show there are differences between females and males on the influence mechanism behind their attitude towards SMS.
Original languageEnglish
Pages (from-to)250-270
Number of pages21
JournalJournal of Computer-Mediated Communication
Issue number2
Publication statusPublished - 1 Jan 2011


  • Conflict management
  • Interpersonal communications
  • Privacy protection
  • Short messaging service

ASJC Scopus subject areas

  • Computer Science Applications
  • Computer Networks and Communications

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