The effectiveness of metaphor and hyperbole in hotel advertisements: An experimental research

Zhuoan Chen, Kathleen Ahrens

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusNot published / presented only - 25 Jun 2022
Event17th International Conference on Language and Social Psychology - Hong Kong Polytechnic University, Hong Kong, Hong Kong
Duration: 22 Jun 202225 Jun 2022
Conference number: ICLASP17:2022
https://www.polyu.edu.hk/engl/event/ICLASP17/index/

Conference

Conference17th International Conference on Language and Social Psychology
Abbreviated titleICLASP17
Country/TerritoryHong Kong
CityHong Kong
Period22/06/2225/06/22
Internet address

Cite this