The effect of sensory incongruence on product preferences

Jiaqi Song, Yuwei Jiang

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsRajesh Bagchi
PublisherAssociation for Consumer Research
Volume47
ISBN (Print)978-0-0915552-80-1
Publication statusPublished - Oct 2019
EventAnnual Conference of the Association for Consumer Research - Atlanta, Atlanta, United States
Duration: 17 Oct 201920 Oct 2019
https://www.acrwebsite.org/assets/PDFs/vol47.pdf

Conference

ConferenceAnnual Conference of the Association for Consumer Research
CountryUnited States
CityAtlanta
Period17/10/1920/10/19
Internet address

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