The effect of online reviews on hotel booking intention: The role of reader-reviewer similarity
- Irene Cheng Chu Chan
- , Long W. Lam
- , Cheris W.C. Chow
- , Lawrence Hoc Nang Fong
- , Chun Hung Roberts Law
Research output: Journal article publication › Journal article › Academic research › peer-review
139
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(Scopus)