The effect of online reviews on hotel booking intention: The role of reader-reviewer similarity

Irene Cheng Chu Chan, Long W. Lam, Cheris W.C. Chow, Lawrence Hoc Nang Fong, Chun Hung Roberts Law

Research output: Journal article publicationJournal articleAcademic researchpeer-review

113 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The effect of online reviews on hotel booking intention: The role of reader-reviewer similarity'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Psychology