The effect of information channel on information source selection: Students' information search

Hee Andy Lee, Chun Hung Roberts Law, Chris Luk

Research output: Journal article publicationJournal articleAcademic researchpeer-review

4 Citations (Scopus)

Abstract

Corp. A plethora of research studies has examined the effect of information channel and information source on information search behavior respectively but scant research that examined them together is located. This study conducted a factorial repeated-measures ANOVA to examine the interaction effect between information channel and information source on students' internship information search behavior. Empirical findings indicated a significant interaction effect in students' information use. That is, how information is transmitted (information channel) is more influential than where information is from (information source) is in information use. Also, it was found that the selection of information channel and source is dependent on the type of internship in query. Internal working environment was found most important and external working environment was least important information in internship selection.
Original languageEnglish
Pages (from-to)143-158
Number of pages16
JournalTourism Analysis
Volume20
Issue number2
DOIs
Publication statusPublished - 1 Jan 2015

Keywords

  • Information channel
  • Information search
  • Information source
  • Interaction effect
  • Internship

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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