The effect of geniuineness on public engagement - An exploratory study in the communication of Chinese social media influencers in Pediatrics

Wenze Lu; Sing Bik Cindy Ngai

The effect of geniuineness on public engagement - An exploratory study in the communication of Chinese social media influencers in Pediatrics

Department of Chinese and Bilingual Studies

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - Jul 2020

More information

https://www.bledcom.com/asset/hwmdzsuq3bNuptp6e

Cite this

The effect of geniuineness on public engagement - An exploratory study in the communication of Chinese social media influencers in Pediatrics. / Lu, Wenze; Ngai, Sing Bik Cindy.

2020.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review