The Effect of Film Nostalgia on Involvement, Familiarity, and Behavioral Intentions

Seongseop (Sam) Kim, Sangkyun (Sean) Kim, James F. Petrick

Research output: Journal article publicationJournal articleAcademic researchpeer-review

28 Citations (Scopus)

Abstract

A film contains an amalgamation of diverse features and provides audiences with a variety of reminiscent elements. Thus, this study aimed to identify the role of nostalgia in the involvement, familiarity, and behavioral intentions of potential film tourists. Thus, 610 respondents were selected to test a conceptual model explaining the role of nostalgia. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM) were employed. Results indicated that, to some extent, nostalgia is an influential concept in explaining film tourism. The efficacy to explain the effects of nostalgia on involvement, familiarity, and behavioral intention showed relatively different. In particular, reminiscence of mimicking and desire to buy brand products were the most significant predictors in explaining other constructs, whereas the influence of the contents of the story on behavioral involvement was not significant.

Original languageEnglish
Pages (from-to)283-297
Number of pages15
JournalJournal of Travel Research
Volume58
Issue number2
DOIs
Publication statusPublished - 1 Feb 2019

Keywords

  • film
  • involvement
  • memory
  • nostalgia
  • reminiscence

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management

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